I design clear, scalable product experiences by turning complex systems into intuitive user journeys.

8+ years leading content strategy across fintech and enterprise platforms, including Meta and JPMorgan Chase.

I work at the intersection of product, design, and business—helping teams move from ambiguity to clarity.

My work focuses on:

  • Simplifying complex systems (payments, help & support, internal tools)

  • Defining content strategy across end-to-end user journeys

  • Building scalable content patterns and systems

  • Driving alignment across product, design, legal, and engineering

J.P.Morgan Chase

August 2022 – Current

Lead end-to-end content strategy for high-volume financial products, shaping user experiences across complex, multi-step workflows serving millions of users.

  • Designed and implemented fraud-prevention content strategies that reduced wire scam rates by 22% YoY.

  • Drove content content strategy for onboarding and transactional flows, increasing completion rates by 3.8% YoY.

  • Contributed to design system content standards, improving consistency and accelerarating design and development workflows.

Meta

January 2022 – August 2022

Drove large-scale content initiatives at Meta, supporting ~10 million business users with clear, accessible, and on-brand content. Implemented data-driven strategies that improved user experience and cross-functional alignment across marketing, technical, and business teams. Skilled in managing complex content systems to deliver high-quality, user-focused content under tight deadlines.

Wink Digital

September 2019– November 2021

Point Made Learning

October 2017– November 2019

Ensured editorial consistency across web, email, socials, and marketing collateral for various clients. Collaborated with UX and digital design teams to align content with brand strategy and business goals. Developed digital content strategies for paid, owned, and organic channels, growing social communities from scratch. Leveraged SEO and Google Analytics to optimize content for increased engagement.

Produced and created educational content for corporate training modules. Produced and edited short form videos, wrote for the blog, and managed social media accounts.